Category Archives: Media

Russel Peters – The best comedy act out there

I’m a huge Russel Peters fan from the moment I saw his Comedy Now special that went viral on YouTube. He is probably the only Indian comic who’s not corny and who has mass appeal (growing everyday) and who has a unique (entertaining) POV on things. His claim to fame is his impression of the Indian accent as well as other accents he exaggerates to entertain his audience with – Chinese, Jamaican, Latino, British, Irish, etc. This page is intended to be a homage to this great artist by curating his best work (according to me) and placing them all in one place – here – thus saving you the pain/hassle of finding all this stuff by doing independent google searches for the content. I would also like to encourage those that like this content to purchase Russel Peters genuine DVDs.

so here goes…

The Full comedy now special – HQ version

Russel Peters in NYC – Intense Comedy

David & Vicky (made in Taiwan):

Russel in London

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Best Moments

On Lopez Tonight

Interviews:

The King and I…. (Russel & the king of Jordan – King Abdullah)

Advertisements

Some entertaining TV commercials

Kia Soul – Rapping Gangsta Hamsters

Kia Soul – Mice vibing to RnB Music

Planet Fitness – Bang bang Bang …

Planet Fitness – Lift things up and put them down…

Resume of a Digital Marketing Pro (abstract)

HIGHLIGHTS: Media Planner. Social Media Activation Expert. Product Designer/Developer. Entrepreneur

> Globally flavored Digital Media Strategist/Planner with 10 years work experience.
> Entrepreneurial/self-starter, goal oriented, team player, effective communicator and problem solver.
> Single handedly managed all 25 brands of Unilever India’s $5.8M digital business at Mindshare Fulcrum India including Axe, Cornetto, Lipton, Ponds, CloseUp, Vaseline, Dove, Walls, etc.
> Identified, architected, maintained/monetized lucrative Media Assets in Mumbai
> Helped start-up US CEOs raise $600K VC funding by creating robust/insightful business plans.
> DMA Advisory Board Member – Digital Marketing – Direct Marketing Association India (DMAI).
> 2 Masters (Emerson College – Global Marketing, NJIT – Management), 1 MBA (Temple Univ/we School – Marketing)

PROFESSIONAL EXPERIENCE  – Abstract

Mindshare Fulcrum, Mumbai/India,              Digital Media Head,                           May’09 – Jan‘10
Responsibility Areas:
> To grow Unilever digital investments from USD $2.4M to $5.8M.
> Managed 25 brands across Oral/skin/hair/personal/home care, appliances, beverages, foods, corporate programs
> Managed  Media (web/mobile) Innovation, Case study creation, Awards’ participation, mentoring account planners, Region Review Reporting/presentation, Domain knowledge creation and cascading among planning teams and client brand teams.
> To achieve 25-50% deflation across key publishers and ad networks.

Achievements:
> Achieved 25% deflation on spends with Yahoo for 2009-10 (with no spend commitments).
> Innovated India’s 1st mobile (IVRS) based viral for Fair’n’Lovely AntiMarks and Fair’n’Lovely Cold Cream.
> Innovated India’s 1st voice activated web based game for Close up (www.closeupfreshbreath.in).
> Partnered with MSN India to co-create MSN India’s 1st ever brand advertorial for Ponds Age Miracle
> Partnered with ibibo on Dove Hair social media campaign delivered 10,000 registrations in 1 month.                                    > Partnered with Zapak for creating Axegames.in – play with me campaign – 3M+ unique plays in 2 months.
> Deployed web2.0 thinking whilst creating destination site for ponds India (www.ponds.co.in).

To know more, please mail me on rajivness@gmail.com

Note to Potential Digital Marketing Recruiters

Dear Recruiter,

In a nutshell, I have 10+ years of digital work experience which encompass Social Media Activation, Online Reputation Management, SEO, Product/Media Asset Conception-Development-Rollout-Promotion and Monetization, Website design/development, Viral conception and execution, Viral Game Development and promotion as well as campaign planning and vendor/publisher relations/negotiation.

I have worked with some of the best names in the industry which encompasses FMCG (Unilever), Finance & Insurance (HDFC Bank, ICICI Bank, HSBC Bank, ICICI Lombard, TATA-AIG,etc.), Consumer Electronics (Panasonic, Canon) and Lifestyle (ForceIndia F1, KingFisher Airlines, Gitanjali Jewelers, Times of India, Zapak online gaming, etc.) categories.

I have a green card and do not need sponsorship to work.

Please email me on rajivness@gmail.com if you wish to contact me.
Thank you.
Sincerely,
Rajiv Jadhav
Advisory Board Member – Digital Media – DMA
E: rajivness@gmail.com
Resume: http://digitalmarketingpro.blogspot.com/

My favorite Indian TV commercials

Tv commercials aren’t always about ‘Buy me NOW’, ‘FREE’, ‘MORE’ or other subverse sales ploys – atleast they weren’t meant to be. TV commercials sometimes actually have larger than life messages which positively impact mankind in some small yet profound way.

I’m not suggesting that all the ads here are ‘profound’ – most are just plain entertaining, though some, like the Cadbury’s Cricket, Times of India and India patriotism ads are so profound they leave lumps in the throat, tears in the eyes and a sense of awe in the hearts of the viewers.

Pls check them all out and pls do comment on your thoughts.

Times of India

India – Patriotism Ads

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Cadbury’s Dairy Milk

Ericsson mobile

Pepsi – Aamir Khan

Limca

Gold Spot

Camlin Markers

FeviKwik

Surf: Lalitaji

MTV Liftman

MTV: Sorry for Interruption

Classic Bajaj Bulb Commercial

My favourite TV commercials

Tv commercials aren’t always about ‘Buy me NOW’, ‘FREE’, ‘MORE’ or other subverse sales ploys – atleast they weren’t meant to be. TV commercials sometimes actually have larger than life messages which positively impact mankind in some small yet profound way.

I’m not suggesting that all the ads here are ‘profound’ – most are just plain entertaining, though some, like the British Airways, New Zealand Telecom (Father & Son) ads are so profound they leave lumps in the throat, tears in the eyes and a sense of awe in the hearts of the viewers.

Pls check them all out and pls do comment on your thoughts.

New Zealand Telecom: Father & Son

British Airways

Nike: Chainsaw

nike: Good vs Evil

Spanish version:

English Version

Adidas Kungfu Soccer: USA vs China

Ipod

GoDaddy.com

Classic MJ Pepsi

Coke vs Pepsi

Pirrelli Tyres: Carl Lewis

Reebok

Smiling Bob – Enzyte (Erectile Dysfunction)

African Condom Ad