Resume of a Digital Marketing Pro (abstract)

HIGHLIGHTS: Media Planner. Social Media Activation Expert. Product Designer/Developer. Entrepreneur

> Globally flavored Digital Media Strategist/Planner with 10 years work experience.
> Entrepreneurial/self-starter, goal oriented, team player, effective communicator and problem solver.
> Single handedly managed all 25 brands of Unilever India’s $5.8M digital business at Mindshare Fulcrum India including Axe, Cornetto, Lipton, Ponds, CloseUp, Vaseline, Dove, Walls, etc.
> Identified, architected, maintained/monetized lucrative Media Assets in Mumbai
> Helped start-up US CEOs raise $600K VC funding by creating robust/insightful business plans.
> DMA Advisory Board Member – Digital Marketing – Direct Marketing Association India (DMAI).
> 2 Masters (Emerson College – Global Marketing, NJIT – Management), 1 MBA (Temple Univ/we School – Marketing)

PROFESSIONAL EXPERIENCE  – Abstract

Mindshare Fulcrum, Mumbai/India,              Digital Media Head,                           May’09 – Jan‘10
Responsibility Areas:
> To grow Unilever digital investments from USD $2.4M to $5.8M.
> Managed 25 brands across Oral/skin/hair/personal/home care, appliances, beverages, foods, corporate programs
> Managed  Media (web/mobile) Innovation, Case study creation, Awards’ participation, mentoring account planners, Region Review Reporting/presentation, Domain knowledge creation and cascading among planning teams and client brand teams.
> To achieve 25-50% deflation across key publishers and ad networks.

Achievements:
> Achieved 25% deflation on spends with Yahoo for 2009-10 (with no spend commitments).
> Innovated India’s 1st mobile (IVRS) based viral for Fair’n’Lovely AntiMarks and Fair’n’Lovely Cold Cream.
> Innovated India’s 1st voice activated web based game for Close up (www.closeupfreshbreath.in).
> Partnered with MSN India to co-create MSN India’s 1st ever brand advertorial for Ponds Age Miracle
> Partnered with ibibo on Dove Hair social media campaign delivered 10,000 registrations in 1 month.                                    > Partnered with Zapak for creating Axegames.in – play with me campaign – 3M+ unique plays in 2 months.
> Deployed web2.0 thinking whilst creating destination site for ponds India (www.ponds.co.in).

To know more, please mail me on rajivness@gmail.com